LEVI’S® X UNDERCOVER
Kampagnen und Kollaborationen /
Januar 2025
Levi’s® and UNDERCOVER join forces once again for a new collection, blending UNDERCOVER’s bold aesthetic with timeless Levi’s® staples to celebrate the 35th anniversary of Jun Takahashi’s epochal label. Drawing influence from music subculture, art, & street fashion, UNDERCOVER has been one of Japan’s most coveted fashion brands since its inception in 1990. A pioneer of luxury streetwear, the Tokyo-based label mixes finely crafted materials with high-concept elegance and raw-edged rebellion to create a totally unique aesthetic embodying the essence of Japanese cool. The new collaborative range features 9 thoughtfully designed pieces reflecting a shared commitment to quality, craftsmanship, and versatility.
The Pinnacle Type II Trucker Jackets feature detachable zip detailing on the sleeves, collar, and side seams, allowing wearers to mix and match components for a customizable look, referencing UNDERCOVER’s “Exchange” program from their AW1998 collection. The jackets are crafted from indigo selvedge denim and black corduroy respectively, finished with a co-branded jacron patch and ‘Small Parts’ neck label as a nod to UNDERCOVER’s original concept.
The collection includes two pairs of denim – a 501® Jean and Baggy Jean - which mirror the composition, wash, and design details of the Trucker Jackets. The 501® Jean retains its classic silhouette with an embroidered ‘Giza’ pattern down the side seams and co-branded back patch to match the Type I Trucker Jacket. The Baggy Jean offers a looser, relaxed fit and features a mix of screen-print & embroidery techniques to match the Type III Trucker Jacket.
Rounding off the range are three T-shirts depicting the same visual language, each developed from cotton jersey fabrics. The long-sleeve T-shirt is offered in white and completed with a printed ‘Giza’ pattern on the neck and sleeves. The short-sleeve T-shirts come in black and white and feature a combination of printed & embroidered graphic techniques.
The campaign features Flea, bassist of the Red Hot Chili Peppers, photographed by his daughter, Clara Balzary. Beloved for his simultaneously light and dark music, iconic personal style, and unfiltered creativity, Flea embodies the spirit of the collection.
The Levi’s® x UNDERCOVER collection launches worldwide on January 18th and will be available for purchase on Levi.com, the Levi’s® App, & select Levi’s® Stores.