LEVI'S® X FC ST. PAULI
Campaigns and Collaborations /
February 2025
UNITED BY VALUES, STYLED FOR ALL
Levi’s® and FC St. Pauli join forces once again for a new collection that celebrates Hamburg's most iconic football club.
Rooted in shared values of inclusivity, individuality and community, this collection is as authentic as the fans who inspire it.
Whether you're in the stands or the streets, this capsule features everyday pieces that blend iconic Levi’s® style with the spirit of FC St. Pauli.
MADE FOR THE STADIUM AND EVERYDAY CHILL
The capsule collection brings bold statements to life with four T-shirts—including one with a Millerntor Stadium graphic and another with the slogan"Football Has No Gender." Rounding it out is a black hoodie featuring the iconic Levi's® logo and St. Pauli lettering.