150 Lives of a pair of 501®
Campaigns and Collaborations /
March 2023
150 Lives of a pair of 501®
2023 marks the 150th anniversary of the iconic 501® jeans and, for the occasion, Levi's® is planning a major celebration to tell you the greatest story ever worn.
Get ready to celebrate an icon's birthday, told through 150 of the greatest stories ever lived.
Throughout 2023, a single pair of 501® jeans will travel across Europe to share the lives of 150 personalities. A privileged moment in the daily life of stylists, content creators, photographers, artists, sportsmen, musicians, actors or journalists... with the objective of offering a platform of free expression to talents of all horizons and sensibilities.
Each personality will sign this unique jean to leave an indelible trace of their history, before entrusting it to its future owner and perpetuating the chain to its 150th holder. And why not you?
The artist Ian Berry, jean lover who made it his core business, whose artworks are only made from jeans, who will kick off this special chain to be followed every week on the @levisparis Instagram account!
#150YearsOf501