LEVI'S® x END
Campaigns and Collaborations /
September 2024
Levi’s® and END. continue their longstanding partnership with “Mount Rambler”: a collaborative capsule inspired by mountainous landscapes and the ramblers who have long hiked, explored and immersed themselves in these terrains. The collection is comprised of six-pieces featuring a range of outerwear, jeans, and accessories.
Rambling gained widespread popularity during the 19th century, emerging as a response to increasing industrialization and a growing desire to escape the city and connect with the great outdoors. As the years passed, the fanfare continued to expand with steady momentum, leading to a global phenomenon by the latter part of the 20th century. During the 70’s the world of rambling became a cultural movement amongst free-spirited, style-conscious individuals, renowned for their love of the great outdoors, rock ‘n’ roll music and connecting with one and other under the open sky.
Our new capsule celebrates these adventurers and the outfits they would wear, taking inspiration from their codes and applying them to Levi’s garments. The core of the collection presents a rework of the Levi’s® Type II Trucker Jacket. Offered. In off-white with bespoke detailing throughout and special features ranging from custom D-ring loops to mountain ridge stitch detailing. Complimenting the trucker is a pair of Levi’s® 568 Jeans, offered in a loose fit and available in both light washed denim and off-white to match the jacket. Special features include utilitatiran D-ring loops and mountain ridge stitching behind each back pocket – which becomes more prominent with increased wear, weaving the wearer’s personal story into each garment.
References to vintage outdoor clothing continue with the Ringer T-Shirt, offered in green and clove, featuring a rambler inspired sketched graphic. A duo of green and orange paisley bandanas nod to the rambler’s uniform, positioned as both an expression of personal style and functional tool for keeping long hair out of the wearer’s eyes. Rounding off the collection is a 6-panel Cap, offered in green with white rope detailing and an embroidered bespoke co-branded rambler graphic on the front.
The Levi’s® x END. “Mount Rambler” collection launches worldwide on 20th of September. The collection will be available for purchase via Levi.com, the Levi’s® App, & select Levi’s® Stores in Europe, Greater China, and East Asia Pacific.
