Levi’s® X Gundam SEED

Campaigns /
janvier 2024

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INTRODUCING A COLLECTION INSPIRED BY THE VISIONARY SERIES.

Synthesizing the intergalactic vision of Gundam SEED and the enduring craft of Levi’s®, our latest collaboration takes style inspiration from the iconic anime series. Originally launched in 1979 as Mobile Suit Gundam, this groundbreaking science fiction story pioneered the “real robot” anime sub-genre with the monolithic, larger-than-life robots known as Gundam. Thanks to the immense success of the franchise, Gundam has transformed into a global cultural phenomenon with television, films, manga, video games, plastic model kits and even entire museums all inspired by the origins of this legendary story.

THE COLLECTION SYNTHESIZES THE FUTURISTIC VISION OF THE ICONIC ANIME SERIES WITH THE ENDURING CRAFT OF LEVI’S®.

CLASSIC GOES INTERGALACTIC

This 12-piece collection references the iconic Mobile Suit Gundam SEED, which takes place in the Cosmic Era in the midst of an intensified conflict between Earth Alliance and ZAFT.

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FEATURING ICONIC LEVI’S® MAINSTAYS AND BOLD BASICS, EACH PIECE IS INFUSED WITH EYE-CATCHING REFERENCES TO GUNDAM SEED.

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From the 501® jeans and matching classic Trucker jacket emblazoned with an Earth Alliance-inspired print and easy tees crafted with prismatic printing techniques, to everyday essentials with utility details and a wear-anywhere nylon tracksuit with reflective 3M piping, the entire collaboration celebrates the enduring impact and futuristic vision of the Gundam universe.

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The Levi’s® x Gundam SEED collection launches globally on Levi.com, the Levi’s® App, and in select Levi’s® stores. Available starting February 1, 2024 in China, Hong Kong, Taiwan, Japan, Korea, Australia, New Zealand, Indonesia, Malaysia, Philippines, Singapore, and Thailand. Available starting February 8, 2024 in North America, South America, United Kingdom, Europe, India, Turkey, UAE, and South Africa.

US: Levi.com, Levi’s® App, Levi’s® Century City Store, Levi’s® Market St Store, Levi’s® Houston Store, Levi’s® Fashion Valley Store, Levi’s® Michigan Ave Store, Levi’s® Soho Store, Levi’s® Santa Anita Store, Levi’s® U Village Store, Levi’s® Ala Moana Store, Levi’s® Irvine Spectrum Store, PacSun, and Urban Outfitters

CANADA:

Levi.com, Levi’s® App, Levi’s® Toronto Eaton Centre Store, Levi’s® Vancouver Store, and Levi’s® West Edmonton Store

CHINA: Levi.com, Levi’s® App, Select Levi’s® Stores, and TMall

HONG KONG: Levi.com, Levi’s® App, and select Levi’s Stores

TAIWAN: Levi.com, Levi’s® App, select Levi’s® Stores, Shoppee, and Momo

AUSTRALIA / NEW ZEALAND: Levi.com, Levi’s® App, and select Levi’s® Stores

INDONESIA: Levi.com, Levi’s® App, and select Levi’s® Stores

JAPAN: Levi.com, Levi’s® App, and select Levi’s® Stores

KOREA: Levi.com, Levi’s® App, and select Levi’s® Stores

MALAYSIA: Levi.com, Levi’s® App, and select Levi’s® Stores

PHILIPPINES: Levi.com, Levi’s® App, and select Levi’s® Stores

SINGAPORE: Levi.com, Levi’s® App, and select Levi’s® Stores

THAILAND: Levi.com, Levi’s® App, and select Levi’s® Stores

SOUTH AMERICA: Levi.com, Levi’s® App, and select Levi’s® Stores

EUROPE: Levi.com, Levi’s® App, and select Levi’s® Stores

INDIA: Levi.com, Levi’s® App, and select Levi’s® Stores

TURKEY: Levi’s® Beyoglu Store, Levi’s® Zorlu Store, and Levi’s® Istanbul Airport Store

DUBAI: Levi’s® Dubai Mall Store

ISRAEL: Levi’s® Tel Aviv Store, Levi’s® Mamilla Store, and Factory 54

SOUTH AFRICA: Levi.com, Levi’s® App

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