Through the ages Levi’s® brand always crafted timeless pieces made for all, for all uses, allowing generations to express themselves thanks to iconic basics. A point of view 3. PARADIS Creative Director, Emeric Tchatchoua, explored to bring to life a refreshing aesthetic with a modern fashion storytelling from a unique realistic perspective.
3. PARADIS reinterprets three iconic Levi’s® pieces to deliver a collection aiming at inspiring the young generation to express their will of freedom and spread unity. Combining fashion and poetry, the collaboration is composed of deadstock Levi’s® 501®, Trucker Jackets, and Jackson shirts featuring the 3. PARADIS signature flying dove. Celebrating self-expression and liberation, this collaboration conveys a strong message of freedom and unity.
This capsule is about liberation and self-expression and here is a poem to illustrate a common vision:
“The sun rises, the radiance it brings
is like the lightness of children laughing
as doves soar freedom along their wings
Spreading abroad and onshore unsure of how anything
besides peace and prosperity can exist considering it
looks this warm
There’s a message blazing as a trail in the sky,
it would transform darkness into joy, worry into safety
if only they knew the birds would say
we’re all gathered to enjoy our unity
so please human, do humour me
if we could ask you always laugh for you are free eternally
From Paradis with Love”
For Emeric Tchatchoua, this collection is the opportunity to focus on unity by displaying people under one unified umbrella, showing that despite our individual differences, we are all connected - we are all one. Both 3.Paradis and Levi’s® brand share a commonality in the brand ethos and narrative - a sense of unity among an inclusive community with no boundaries.
