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Levi’s® x GANNI: From Copenhagen to San Francisco, and Back Again
Classic Levi’s® styles get a Scandi-inspired rework in limited-edition GANNI prints and playful silhouettes in this new collection that bridges our two worlds, with a touch of global energy.
For GANNI Girls on the Go
When GANNI launched in 1999 with its unique approach to effortless femininity, it changed fashion forever. Fast forward to today, and it still doesn’t get cooler than GANNI and its legions of #GANNIGirls who live and breathe its artful aesthetic. We created a must-shop capsule of made to last pieces in classic Levi’s® silhouettes and limited-edition GANNI prints that bridges our two worlds. Think High Loose jeans featuring fresh floral prints and Trucker jackets with unexpected details, inspired by the ‘70s.
Authentic, Original, and Sustainable
This Levi’s® x GANNI collection was created with the intention to inspire authentic self-expression. The campaign was shot by London photographer Rosie Marks in London, Copenhagen and San Francisco, a nod to the vibrant energies found in each city. Sustainability is a shared commitment for both brands, and this collaboration also celebrates that. Each piece was made with hemp, a cotton alternative that requires 70% less water to produce.
