Levi’s® x McLaren Racing
Campaigns and Collaborations /
July 2024
Gear up for an exciting combination of speed and style as Levi's® and McLaren Racing hit the track together for the first time. Two icons, one race-ready collection designed to reflect the pinnacle of heritage and innovation. Inspired by vintage era McLaren racecars, the collection comes to life through seven distinct pieces including a racing jacket, denim racing suit, heritage Trucker and 501® jeans, and finished with racing gloves, a special edition t-shirt and bandana.
McLaren’s storied past is on full display with the satin-lined, denim Racing Jacket. Chain stitch embroidery across the back and vintage inspired McLaren Racing patches give the cropped, boxy fit a clear lead. The denim Racing Suit sports a roomy fit with a straight leg and slight drop crotch for a traditional look that’s right at home on pit row. Premium zippers and distressed artwork give the suit its distinctly authentic style.
The heritage Trucker and 501® jeans push the collection even further with intentional hints of McLaren’s iconic red from its ’80s racecars. The Trucker’s cropped fit and pintucked elbows hit just right with the vintage inspired patches and bold, red front zipper. The Heritage 501® jeans feature an updated rear zip pocket and co-branded back patch, along with pops of McLaren’s fiery red throughout.
The collection finishes strong with accessories destined for the winner’s circle. Racing Gloves crafted in three tone leather pay homage to the classic McLaren Racing color palette. The Constructors Tee features a slimmer fit emblazoned with ’80s era graphics along with the western Racing Bandana that’s made to fly.
The Levi’s® x McLaren Racing collection launches globally on July 3rd and will be available for purchase on levi.com, the Levi’s® app, and select Levi’s® store locations. But you’d better hurry – this capsule is moving fast.
