Levi’s® x ADSB Andersson Bell
Campaigns /
October 2024
ADSB Andersson Bell wants to spark your imagination. The Seoul-based fashion label emerges as a transformative art form, weaving together a tapestry of diverse cultural elements into a singular, cohesive vision. This first collaboration deconstructs classic Levi’s® styles and materials into reimagined pieces to create something beautifully unexpected. The 10-piece Women’s collection highlights ADSB Andersson Bell signature aesthetic, like playful designs in vivid patterning, patchwork, and color blocking.
The Spliced Trucker uses ADSB Andersson Bell wool fabric with non-stretch denim to form a slightly oversized jacket that weaves in iconic Levi’s® features, like Type II pleating at the center front. For a boxy, slimmer fit, the Half Trucker shows off intricate features—open lacing at the shoulders and a bustier front that exemplifies its design ethos of mixing styles and materials.
The Cinched Blouse looks minimalist in a monochrome neutral, but offers an unexpected twist with a triangle shaped silhouette and an asymmetrical back yoke.
Two Second Skin tops pay homage to Levi’s® heritage with a waistband print and sublimation print of Levi’s® archival artwork. Graphic and bold, the print juxtaposes the sleek simplicity of the fit and adds vibrance to a jeans and tee look.
Both pairs of jeans are clever interpretations of Levi’s® denim. The Overlay and Baggy Jean play with pattern with “misplaced” pockets and asymmetrical features, reimagining classic Levi’s® features through the ADSB Andersson Bell future-forward fashion lens.
Designed to be worn together, the Denim Corset and Pleated Skirt are a perfect matching set. The Denim Corset has halter top strap detailing, adjustable button holes, and a garter detail that can connect to the pleated skirt.
Finally, the Mini Dress is a unique piece with an organic wavy, patchwork design and frayed edging. The back surprises with thoughtful detailing—a shirred portion for a better fit and double straps (halter back closure, plus adjustable spaghetti straps.)
The Levi’s® x ADSB Andersson Bell collection launches worldwide on October 5 and will be available for purchase on Levi.com, the Levi’s® App, and select Levi’s® Stores. .