Levi’s® x JJJJound
Campaigns /
September 2024
Since its inception in 2006 as an image blog, JJJJound has grown into a collaborative design studio that aims to inspire through minimalistic design. For over 150 years, Levi’s® Jeans have proven to be a timeless icon of style for generations and cultures across the globe. Following the success of their first joint collection – a thoughtfully curated range featuring light washed denim – Levi’s® & JJJJound return with a second collaborative capsule for Fall 2024.
The new collection seamlessly blends timeless Levi’s® denim craftsmanship with JJJJound’s minimalistic design philosophy. This season, focus shifts to a dark washed denim palette, presenting a ten-piece range of apparel and accessories with precise fit construction, carefully selected fabrications, and subtle branding.
Starting off the collection is the 501® ’93 Jeans, made from Levi’s® signature Shrink-to-Fit™ denim and available in 3 distinct washes – Grey Stonewash, Dark Grey Stonewash, & Black Overdye. Offered in a mid-rise with straight leg, the jeans come equipped with a co-branded back patch on tan suede, signature JJJJound label sewn onto the pocket bag, polished nickel hardware, printed JJJJound logo stamp and embroidery on the watch pocket.
The Plaid Shirt, based on JJJJound’s signature work shirt, is made from 100% cotton with a brushed exterior. It features a printed JJJJound logo stamp at the hem, embroidery on back neck, and signature label on interior chest pocket. Referencing one of JJJJound’s staple outerwear silhouettes, the Coach Jacket is made from bovine leather and comes in black. Special features include satin lining, an interior welt pocket, burnished tin hardware, and embossed logo stamp with Levi’s® Red Tab on side seam. Taking inspiration from vintage band tees, the Graphic T-Shirt, offered in washed black & white, features a printed graphic of two horses and is completed with a Levi’s® Red Tab on side seam.
Minimal and versatile, the Tank comes in a crisp white, featuring a 2x1 rib, printed JJJJound logo stamp, and Levi’s® Red Tab on the side seam. Rounding off the collection are two staple accessories. Based on the JJJJound signature 6-panel cap, the black Suede Cap is made in Italy and comes in black with an embossed logo stamp. Offered as one size fits all, the cap is completed with an adjustable strap closure, featuring a Levi’s® Red Tab and polished metal cinch. The Suede Belt is made from a bovine leather exterior with full grain black leather on interior, featuring a molded JJJJound logo on polished metal buckle and Levi’s® Red Tab on interior fold.
