Just In: Levi’s® x Jaden Smith
An Exclusive Collaboration Celebrating DIY Creativity
Style /
December 2021
We teamed up with designer, actor, musician and activist Jaden Smith on a capsule collection that celebrates self-expression through DIY creativity. It’s no secret we’ve got a lot of love for Jaden. He’s been a brand ambassador for some time now and this collaboration was a long time coming. (We can honestly say it’s well worth the wait.
A recognizable face in the world of fashion, Jaden’s relationship to clothing is a passion: he builds meaning out of construction and his approach to style is forward-thinking.
Drawing inspiration from the custom screen printing he often does in his own garage, the collection captures Jaden’s rich, unconventional style.
Intimate and personal, universal and communal—these clothes carry their contradictions through the depth of true talent.
Because our 501® jeans and heritage Trucker Jacket have been customization classics since day one, it was only natural they acted as canvases for this collaboration. "I had a lot of fun working on this collection. It embodies my desire to cut through a room with bright light, like a laser,” Jaden says. Both pieces serve as a nod to his love of DIY customization and are emblematic of his desire to spread positivity and encourage change.