LEVI’S® X AMBUSH®
Campaigns and Collaborations /
September 2022
Celebrated for its innovative & art-inspired designs, Tokyo-based fashion label AMBUSH® draws on its unique brand aesthetic to reimagine iconic Levi’s® pieces. Comprised of two pairs of jeans and a trucker jacket, the all-denim collection features elevated details that perfectly capture the luxury-meets-streetwear approach AMBUSH® is best known for.
Founded by fashion designer Yoon Ahn & recording artist Verbal, AMBUSH® began as an innovative jewelry line and quickly became known for its experimental vision and cutting edge approach to design. Using apparel as a canvas to complete the story, the brand evolved into designing full ready-to-wear collections and made its Paris debut in 2015.
Its eye-catching, bold aesthetic gained recognition in the luxury fashion space when the brand was selected as one of the top-eight finalist for the LVMH Prize in 2017. Today, there aren’t many brands that can claim a cult following as devoted as supporters of the Japanese label. From world famous rappers & pop stars, to the biggest names in K-pop, AMBUSH® has become the gold standard for not only a generation of fashion-obsessed musicians, but also the leaders in the streetwear industry.
Featuring two pairs of jeans and a trucker jacket, the Levi’s® x AMBUSH® collaboration incorporates the ethos’ of both brands into an all-denim, gender neutral collection. The loose fit trucker jacket comes in a worn dark indigo wash and features signature silver-plated AMBUSH® bottle cap button shanks on the chest pockets, along with a special-edition back patch that combines the Levi’s® Two Horse Pull and AMBUSH® logos.
The first pair of jeans is a 517 Bootcut and comes in a worn, dark indigo wash to match the trucker. The second pair is a baggy fit jean and comes in a worn, mid indigo wash. Both the 517 and the Baggy Jean feature silver plated AMBUSH® bottle cap button shanks plus a special-edition back batch that combines the Levi’s® Two Horse Pull and AMBUSH® logos. All three pieces from the new collection are gender-neutral and available in limited quantities.