OVERSIZED FITS AND VINTAGE-INSPIRED TONES
Campaigns /
January 2022
BEAMS is an iconic Japanese brand famous for its quality, style, and creativity. With a long history of taking classic Americana style and reimagining it through a Japanese lens, BEAMS clothing has become a mainstay in fashion and one of our favorite collaborators.
For our latest collaboration with BEAMS, we created super-wide versions of some of our classic Levi’s® silhouettes. Including men's baggy jeans inspired by the 501® XX, a Type I Trucker Jacket, and a white pocket tee, design details throughout each piece have been s-t-r-e-t-c-h-e-d to bring new takes on our favorite fits.
The Levi’s® x BEAMS Super Wide Jean and Trucker Jacket feature a wider, baggier fit than the originals, with extra-wide pockets, co-branded patches, an updated “BEAMS orange” Levi’s® Tab, and specially developed selvedge denim using “BEAMS orange” thread instead of the classic red. The Levi’s® x BEAMS Super Wide Logo Tee is a version of our classic one pocket men's tees, with a roomier fit, wide front pocket, and extended co-branded screenprinted patch across the back.
