Levi’s® x Denim Tears Season 4

Campaigns
March 2025

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Levi’s® and Denim Tears return for a fourth season to continue to honor the history and heritage on the Black American experience. Shot in New Orleans with members of the Young Seminole Hunters, the latest collection authentically reflects the deep cultural connection between these garments and the community they honor.

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The fourth season of Levi’s® x Denim Tears introduces eight new pieces, paying homage to the rich cultural tapestry of New Orleans and the Black Masking Indian tradition. This collection celebrates the artistry, resilience, and community spirit of the Young Seminole Hunters and the esteemed Big Chief Demond Melancon, blending heritage and contemporary streetwear into thoughtfully crafted designs.

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The Photo Trucker and Photo Jeans feature photo-printed garments capturing the Young Seminole Hunters in their ceremonial regalia. Immortalizing the vibrant craftsmanship and cultural significance of this tradition. Each Photo-printed piece undergoes an intentional imperfection process during printing, ensuring that no two items are exactly alike – much like the handcrafted nature of Mardi Gras Indian costumes themselves. The Photo Trucker jacket features a relaxed, slightly cropped silhouette based on the iconic Type III design while the accompanying Photo Jeans get their fit profile from the 568 Stay Loose jeans.

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Drawing further inspiration from the New Orleans heritage, the Track Jacket and Track Pants feature mid-indigo wash with dark wash color-blocking, adorned with cotton fleur de lis prints – a symbol deeply connected to the city’s French roots. Gold rope-like piping evokes the ornate detailing of marching band uniforms, another significant element of New Orleans cultural expression.

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The Crewneck Sweatshirt continues the collection’s thematic exploration with a washed black base featuring the same cotton fleur de lis artwork. Meanwhile, the Baseball Tee combines floral gingham print with dark green 3-quarter sleeves, evoking Southern tablecloth patterns that symbolize family gatherings and communal celebration. Completing the collection are two accessories: a mid-indigo Durag with all-over cotton flower print and a photo-printed hat featuring the same intentional imperfection technique used throughout the collection.

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The collection launches worldwide on April 4th, 2025 and will be available for purchase on Levi.com, the Levi’s® app, in select Levi’s® Stores worldwide and on Denimtears.com. The collection will also be available at select premium wholesale doors on April 5th, 2025.

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