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Levi's® X GANNI: From Copenhagen To San Francisco, and Back Again

Style
February 2021

Five cutouts of models wearing outfits from Levi's x Ganni collection photographed in a green field in San Francisco in front of houses.Five cutouts of models wearing outfits from Levi's x Ganni collection photographed in a green field in San Francisco in front of houses.

Classic Levi’s® styles get a Scandi-inspired spin when reimagined in limited-edition GANNI prints and playful silhouettes in this new collection that bridges our worlds. It’s an ode to GANNI's spirited femininity, Levi’s® timelessness, and our shared dedication to sustainability.

Two images each showcasing a pieces from the Levi's x Ganni collection. One Piece is a dark denim long sleeve dress with buttons up the front and the other piece is a spaghetti strap light wash dress with a blue print.Two images each showcasing a pieces from the Levi's x Ganni collection. One Piece is a dark denim long sleeve dress with buttons up the front and the other piece is a spaghetti strap light wash dress with a blue print.

Scandi-Inspired Timeless Styles

When GANNI launched in 1999 with its unique approach to effortless femininity, it changed fashion forever. Fast forward to today, and it still doesn’t get cooler than GANNI and its legions of #GANNIGirls who live and breathe its artful aesthetic. We created a must-shop capsule of made to last pieces in classic Levi’s® silhouettes and limited-edition GANNI prints that bridges our two worlds. Think High Loose jeans featuring fresh floral prints and Trucker jackets with unexpected details, inspired by the 70s.

A photo of a model mirroring a cardboard cutout. Both touching their toes wearing jeans and trucker jack from the Levi's x Ganni collection.

Authentic, Original, and Sustainable

This Levi’s® x GANNI collection was created with the intention to inspire authentic self-expression. The campaign was shot by London photographer Rosie Marks in London, Copenhagen and San Francisco, a nod to the vibrant energies found in each city. Sustainability is a shared commitment for both brands, and this collaboration also celebrates that. Each piece was made with hemp, a cotton alternative that requires 70% less water to produce.

Four cardboard cut outs of models wearing pieces from the Levi's x Ganni collection placed in front of Levi Strauss & Co. headquarters in San Francisco.

Shop this exclusive collaboration at Levi.com, Levi’s® app, ganni.com and select GANNI and Levi’s® stores.

Download the app to shop exclusive styles from the collection.