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THE "SHOCKING" TRUTH

Style / 
August 2021

LVC Seasonal Shocking Truth Blog HeaderLVC Seasonal Shocking Truth Blog Header

In the 1950s and ’60s, teensploitation movies sensationalized the angst of America’s youth. That generation’s love for rock ‘n’ roll and their struggle for independence fueled plot lines portraying them as rebels beyond reform. If the movies were excessive, the trailers and posters were completely over the top, luring teens (and trembling adults) to grindhouses and drive-ins for a glimpse at these untamed youth. The films never quite delivered on the hype, but their lurid promise continued to attract an audience.

LVC shocking truth. Women wearing red bomber jackets and one sitting on a motorcycle.

The back of the LVC jacket. Red with an animal on the back. Blonde woman.

For Fall/Winter 2021, Levi’s® Vintage Clothing celebrates the cheap thrills of these low- budget films—and posters—that have since become cult classics of Hollywood cinema. We take their vivid color and stylized imagery and pour them into a collection of vintage reproductions: ’50s-era Trucker Jackets and jeans, letter jackets, satin bombers and geo-print sweaters. There’s even an embroidered crying cat.

LVC Seasonal Shocking Truth MP4
Woman in a green jacket looking over the back seat in a car.

Man and woman stranded in the desert and the woman leaning on the car.

EACH SEASON, OUR TEAM FAITHFULLY REPRODUCES RARE HISTORICAL PIECES FROM THE 20,000 ITEMS IN LEVI’S® ARCHIVES.

Flat lay of a blue and red levi's shirt.Flat lay of a blue and red levi's shirt.
A WORKING CLASS REBEL. A FRENZIED STRUGGLE. A DECK CHAIR, WON.
In the early ’50s, workwear was restyled to meet the new concept of “leisure.”
Flat lay of troublemakers of dirty jeans with holes, and a pair of white pants to the right.Flat lay of troublemakers of dirty jeans with holes, and a pair of white pants to the right.
TROUBLEMAKERS ON AMPED-UP SCOOTERS. WITH MIRRORS.
In the 1960s, the mods started wearing their pants and jeans a little slimmer.
Flat lay of brown and red men's jackets.Flat lay of brown and red men's jackets.
TOUGH GUYS. IN SATIN. IT’S GONNA GET CRAZY.
Our 1950s classic bomber, reproduced for today in red-hot satin with a sherpa collar.
Flat lay of light blue pair of jeans and a dark pair of jeans.Flat lay of light blue pair of jeans and a dark pair of jeans.
REBELS WITHOUT A CAUSE. BUT WITH A ZIP.
Our cult classic 1960 501®Z, the ’60s take on our original zip fly 501®.
Black and white image of a woman looking into the distance in binoculars.

Black and white image of a man and woman in the backyard and clothes hanging to dry.

EVERYTHING IS HYPER-REAL, AS IF THE MOVIE POSTERS HAD COME TO LIFE.

– Paul O’Neill, Design Director, Levi’s® Vintage Clothing

LVC Shocking truth MP4, man on motorcycle, man lasso in the desert, etcLVC Shocking truth MP4, man on motorcycle, man lasso in the desert, etc