Our latest refresh of the Levi’s® logo, this legendary typeface connects past pioneers with the dreamers of today.
LOW-KEY LEGEND
This bold sans-serif font first appeared in the avant-garde designs and publications of the early 20th century. Then in the ’70s and ’90s, it reemerged as a key player in the visual language of counterculture music, film, fashion and art.
FOR THE DREAMERS
Direct but off-beat, fresh but rooted in history, the Levi’s® Poster Logo announces a new cool for the days ahead.
