The 551™ Z, 501® ‘93 and Stay Loose Jeans

Style
January 2021

Three men standing on the street wearing different outfit rangesThree men standing on the street wearing different outfit ranges

Meet our new range of straight-leg fits, now sustainably made from water-saving fabrics like Cottonized Hemp and organically grown cotton, so you can put a pin in your environmental footprint without having to sacrifice comfort and style. Not sure which fit is for you? Read on to learn more about each style.

The 501® ‘93 Straight

Our 501® ‘93 Straight is back at it again—but this time a whole lot more sustainable. Designed with the planet in mind, these jeans are made from organic cotton that uses less water and less toxic chemicals. It has a slightly roomier fit to give you juuust the right amount of the vintage vibes, but keeps that signature straight-leg fit that’s been loved by our 501® Original fans all over the world for the last 150ish years.

A gif of men in different outifts
someone skateboarding, an image of jeans, and someone sitting on stepssomeone skateboarding, an image of jeans, and someone sitting on steps

The 551™ Z Authentic Straight

Modeled after our first pre-shrunk jeans we created back in the 1960s, the 551™ Z Authentic Straight is the ultimate vintage-inspired denim for your off-duty look. It’s made with supersoft Cottonized Hemp that feels a lot like cotton but uses a heck of a lot less water—leaving behind cleaner, healthier soils. Now you can wear conscious clothing without having to step into a thrift store.

A man standing on the sidewalk

The Stay Loose

Bigger. Bolder. Baggier. Our new Stay Loose jean is relaxed and slouchy all the way down to its ankle—leaving space for your larger-than-life personality. It’s also made with Cottonized Hemp (our supersoft, sustainable fabric that you probably know we love by now), so you can look good, feel good and loosen up knowing you’re helping the planet by wearing jeans built to last.

Try them on and show us how you #LiveInLevis sustainably with our new straight leg jeans.

A man standing with a skateboard