The Ultimate Denim Care Guide

How to Wash and Dry Your Jeans

Style
June 2024

Image of jeans hanging up Image of jeans hanging up

Like a best friend, your jeans take care of you—but are you taking care of them? Although our denim is durable and made to last for years to come (just ask all our vintage-collector friends), you can still do your part to maintain them as well. Here are our favorite care hacks to keep your jeans looking their absolute best.

As a general rule, we recommend washing your denim sparingly. Over-washing can ruin the unique characteristics of your jeans, such as the creases and fades that naturally develop with wear. A good rule of thumb is to wash your jeans after about 10 wears, unless they are visibly dirty or start to smell. Between washes, spot clean any stains with a mild soap and a damp cloth or an old toothbrush.

Image of jeans on grass

HOW TO WASH JEANS: STEP BY STEP

1. TURN THEM INSIDE OUT

When you finally do need to throw your jeans in the washer, here’s the best way to prep them. First, always make sure to turn your jeans inside out. This simple (but usually neglected) step protects the outer color from fading and minimizes direct contact with chemicals and detergents. This step is especially important for dark-wash and black jeans that are more prone to color loss or transfer.

2. ZIP & BUTTON UP EVERYTHING

Make sure that all the closures are closed to maintain their shape and prevent snagging once they’re in the washer.

3. SEPARATE YOUR COLORS

If you aren’t already, we highly suggest that you wash your jeans with similar colors to prevent dye transfer. This means that dark jeans should be washed with other dark items, while light jeans should be washed with other light-colored clothing.

4. DON’T OVERLOAD THE MACHINE

You wouldn’t appreciate someone overwhelming you, so avoid doing that to your washing machine. Give your jeans enough space to move freely during the wash cycle because overloading can cause friction and increase the risk of damage.

Image of Levi's jeans

Image of Levi's jeans

5. USE A MILD DETERGENT

This part is crucial when it comes to machine-washing denim—especially for colored and dark wash jeans. (Black jeans in particular are prone to losing their depth of color with regular detergents.) A mild detergent that’s formulated for darker colors can help prevent fading. (We’re speaking from 150+ years of experience.)

6. AVOID FABRIC SOFTENERS

We love fabric softeners as much as the next person, but they can leave a residue on denim, which may affect texture and appearance. Instead, go for a vinegar rinse to soften the fabric naturally and remove any detergent residue.

7. WASH IN COLD WATER ONLY

Next, check that your washing machine temperature is set to cold. Hot water might seem effective, but it increases the chances of shrinkage and color loss.

8. CHOOSE THE GENTLEST CYCLE

We recommend setting your wash cycle to the gentle or delicate setting to reduce wear and tear on the fabric.

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MORE THINGS TO CONSIDER WHEN WASHING…

NEW DENIM

When washing just-ripped-the-tag-off new jeans, especially dark-wash denim, keep them completely separate from your other wash loads (for the first few). This helps prevent color bleeding or dye transfer to your other clothes.

WHITE DENIM

Keep your favorite white jeans crisp and clean by also separating them from other colors when washing. If you need to use bleach, we suggest using a moderate amount to tackle tough stains without compromising your denim’s integrity. 

RAW DENIM

If raw denim is your thing, hand washing your jeans is the best approach. This type of denim is unwashed and untreated, so the gentler you handle it, the better. Fill a bathtub or large sink with cold water and add a small amount of mild detergent, then soak your denim for about 30 minutes. Next, rinse your jeans thoroughly with cold water to remove all remaining detergent and dirt. Avoid wringing out raw denim to keep its shape and unique, custom fit. After washing, gently roll your jeans from the hem upwards to remove excess water, and line dry in a shaded area to avoid fading.

BLACK DENIM

Washing black jeans can be a little tricky, since they tend to fade more quickly than other colors. To best care for your beloved dark denim, we suggest following all of our steps above, in addition to keeping them out of direct sunlight to prevent fading. If you prefer to hang-dry, choose a shady spot to do so.

Image of denim hanging Image of denim hanging

HOW TO DRY JEANS

Now that we’ve gotten the washing out of the way, let’s talk about how you should dry your denim. (This part’s just as important!) All you have to remember are these two words: AIR. DRY. Using the dryer can damage denim, as well as shrink it. Air drying helps preserve the fit, color and fabric. 

First, hang your jeans inside out to protect the outer surface from dust and potential fading from indirect sunlight. (And again, choose the shadiest area possible.) Another great option for air drying is to use a drying rack, which allows air to circulate around the jeans and speeds up the drying process. Our last tip for drying jeans is to avoid humid areas, since humidity keeps moisture in and can lead to musty odors—and nobody wants that.

MORE DENIM CARE TIPS

Our comprehensive care approach not only keeps your jeans in tip-top shape, but also helps extend the life of each pair. By preserving your denim properly, you contribute to less waste and you get to enjoy your jeans for even longer.

When you wash your jeans less frequently, it preserves their quality while also reducing your water consumption. And when you choose a biodegradable detergent that is free from harsh chemicals, this is gentler on the environment—and on your jeans. Air drying also reduces energy usage. By skipping the dryer, you save electricity and reduce your carbon footprint. Lastly, we highly recommend recycling or upcycling your denim pieces to give them a new lease on life. Patching up holes, cropping jeans into shorts or even using scraps of denim for other projects can be a great way to change up your look and create an outlet for your individuality.

Now that we’ve equipped you with all our best tips, you’re more than ready to put your learnings into action. Get ready to keep your favorite
jeans looking good as new for years and years to come. Feeling inspired? Shop your perfect fit, style and wash at Levi’s®