You want a great-fitting jean that embraces your curves and feels amazing. You want what's best for the planet, too. Now you can have both.
OWN YOUR FIT
These jeans sculpt and hold. They move with you. They're softer than ever. They come in a wide range of fits. And they're environmentally conscious. Introducing Levi's® Sculpt + Sustainably Soft. Now, Levi's® Sculpt denim includes ECOVERO™ or TENCEL™ Lyocell, soft fibers sourced from responsibly harvested wood (saving endangered old-growth forests). It's the same Levi's® Sculpt you love. Now kinder to the environment.
SAVING TREES + WATER
Since 2014, we've been working with Canopy, an environmental nonprofit, to help save the world's ancient and endangered forests - a source of crucial biodiversity and oxygen often referred to as "the lungs of the Earth." We're also developing alternate fiber sources and water-saving techniques. Levi's® Sculpt + Sustainably Soft denim is just part of our ongoing push toward a more sustainable future.
HOW YOU CAN HELP:
Buy responsibly.
Read labels first. Your every purchase sways environmental efforts. You really do vote with your wallet.
Wash your jeans less.
In cold water. And hang them to dry. Washing accounts for 23% of the water used in the total life cycle of a pair of jeans. If you wash them every 10 times you wear them instead of every 2, you'll reduce energy use, climate change impact and water intake by up to 80%. That's huge!
Shop Levi's® Sculpt + Sustainably Soft at levi.com.