Giddy up. This season, we’re celebrating queer joy through self-expression—with a collection inspired by LGBTQIA+ rodeo culture from the ’70s to today.
*In support of this collection, Levi’s® makes an annual $100,000 USD donation to Outright International, a global organization working to advance human rights for LGBTQIA+ people all over the world.
Levi’s® were born in the American West. So we have a long history with western wear—and a lot of love for well-placed rhinestones.
We designed this collection for you to mix, match and make all your own.
This shine-coated set pays tribute to our California Ranch Pants and Vest (circa 1967). Rounded up here from the Levi’s® Archives.
BRONZE AVERY
Musician/Founder
ORVILLE PECK
Country Star
MATISSE ANDREWS
Model/Makeup Artist
VIOLET CHACHKI
Multidisciplinary Artist
PARIS HELENA ELYTE
Singer/Photographer
BAILEY SALISBURY & SEAN MONAGHAN OF STUD COUNTRY
Line Dance Instructors
PRIDE OUTFITS
From standing shoulder-to-shoulder with the LGBTQIA+ community protesting for rights on the streets of San Francisco to celebrating individuality, Pride is a part of our past and future. It's embraced by the Levi’s® brand, and we continue to show our allyship by creating one-of-a-kind Pride clothing you adore. Our Pride apparel includes shorts, tops, hoodies, accessories and more so you can show up exactly as you want to be seen. The best part is every purchase you make from our collection of Pride clothing equals a donation made to OutRight Action International — because we know provoking change doesn't just look like standing in front of a crowd. It's curated through meaningful actions — big or small. That's why we celebrate LGBTQIA+ activism in all its manifestations through our collection of pride outfits that you can wear during Pride Month and beyond.
Our Pride apparel is all about creating a sense of belonging. No matter how you identify, what your pronouns are and how you express yourself — who you are matters. Our clothes have never been just clothes, they’re a symbol of self-expression. And our range of Pride clothing is no exception to that. Whether you're wearing your favorite Pride parade outfit or a customized Pride shirt, celebrate every bit of who you are with style. All our Pride apparel, including our accessories, have Pride-themed embellishments like a rainbow Levi's® tab, rainbow Two Horse Pull label, special font, charms and more. Whatever you choose, you can expect it to be made with lots of love. Our Pride shirts are made with soft 100% cotton jersey, a relaxed fit featuring a rainbow Levi's® tab and a range of inspirational messages like "Live your truth" and "Love transforms". Choose from Pride crop tops that you can style with your favorite high-waisted shorts or a Pride tank top to wear with a cute jean skirt.
The 501® Original jean may have started out as workwear pants for men bootstrapping in goldmines and on ranches, but it's come a long way since then. These days, you can find 501® '93 jeans in our collection of Pride clothing adorned with embellishments such as a subtle transgender flag on the wearer's left thigh, a rainbow Levi's® tab, a back leather patch with a charm and a unique pearl-center shank up front. Effortlessly elevate your Pride outfit with matching Pride accessories, like a crossbody bag, iridescent sunglasses or a bold, shiny belt. When the sun goes down, throw on a comfy Pride hoodie to keep you cozy as you dance the night away.
Change happens through the actions you take, the way you dress and your very existence. Shop Levi’s® Pride clothing and show your support for the LGBTQIA+ community.
