We fused classic styling with superior construction, comfort and durability to create timeless pieces ready for the skate park, those empty lots and wherever else your board takes you.

Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.

• Crafted with superior construction, comfort and durability that's ready for the skate park
• The original blue jeans
• Our signature straight fit
• A blank canvas for customization and self-expression
• Crafted with a hint of stretch for all-day movement
• Engineered with Strong Technology for enhanced durability