Happy 501® Day!
Campaigns and Collaborations /
May 2022
Every May, we celebrate the anniversary of our 501® Original with a series of events all over the world. Think music, parties and lots of denim. This month-long global party honors a true icon and what it means to be an individual. Join us, everyone’s invited to commemorate this denim legend.
A memory of my first 501® experience would have to be, like, going in my dad’s closet and stealing like a huge, oversized denim jacket or like a pair of his 501®s.
– Hailey Bieber
We Are All Collaborators
Fun fact: The first jean shorts ever invented were made just by cutting the legs off a pair of 501® Originals. With customization built into the DNA of all our 501® styles, it’s no wonder they’ve been adopted by every generation’s changemakers, risk takers, experimenters, thinkers and future legends. How will you make this forever-icon your own?
THE LEVI’S® TAILOR SHOP
From function to fashion, people have been customizing their Levi’s® for more than 145 years. And everybody who lives in Levi’s® knows that over time, their denim becomes reflective of how they live their lives. Every sign of wear and tear represents a piece of the wearer’s story.
Whether you’re creating something from scratch or customizing an existing pair of jeans, The Levi’s® Tailor Shop can help. Services like hemming, distressing and embroidery make it fun and easy to create your own look.
Something Major is Coming…
Ready for some Big Denim Energy? Next year marks a huge milestone for Levi’s® 501® Jeans: Our sesquicentennial bash, when we commemorate 150 years of the pair that started it all. Stay tuned for deets on our next-level festivities, collabs and so much more!