Levi’s® x JJJJound
Campaigns and Collaborations /
May 2023
Levi’s® and JJJJound introduce their first collaborative collection for Spring 2023, launching worldwide on May 5th, 2023. Drawing inspiration from the ethos of both brands, the capsule integrates Levi’s® denim with JJJJound’s minimalistic design approach.
The six-piece collection features a range of apparel & accessories, with light-wash selvedge denim as a catalyst. Serving as a reinterpretation of timeless classics, each piece was meticulously constructed with elevated fabrications, precise componentry & subtle branding, while maintaining the integrity and identity of both labels.
LEVI’S® x JJJJOUND UTILITY JACKET
Inspired by the Canadian military silhouette, this slim fit jacket is made with selvedge denim and designed for days in the field or OOO. Featuring slanted chest pockets, co-branded button shanks, original copper rivets & fasteners, and finished with JJJJound embroidery on the collar.
LEVI’S® x JJJJOUND DENIM SHIRT
Based on JJJJound’s classic oxford shirt, this button-down draws inspiration from vintage Levi’s® workwear shirts with classic chest pockets and copper hardware. Offered in a slim fit, the shirt is made with selvedge denim and features a button-down collar, single-button barrel cuffs, double needle stitch on the pockets, stamped JJJJound print above the hem and JJJJound embroidery on the collar.
LEVI’S® x JJJJOUND T-SHIRT
Based on JJJJound’s J90 silhouette, this pocket tee is inspired by 90’s tour merch. Offered in a standard fit and updated with a thick collar, featuring a pocket on the front left chest with a co-branded stamp print plus a large watercolor horse screen-print on the back.
LEVI’S® x JJJJOUND 501® ’93 Jean
A sophisticated refinement and expression of the classic silhouette, this co-branded 501® ’93 is made from Levi’s® signature SHRINK-TO-FIT™ selvedge denim and uses original copper button shanks, rivets, & hardware. Offered in a mid-rise with a straight leg, the jean features a printed logo stamp on wearer’s left leg, JJJJound embroidery on the right pocket, and repeat logo’s on the interior pockets. As a nod to the 150th anniversary, the Levi’s® x JJJJound 501® ’93 comes with special edition packaging.
LEVI’S® x JJJJOUND CAP
Based on the JJJJound weekend cap, this 6-panel hat is made from selvedge denim and offered as one size fits all with an adjustable strap & copper finished buckle closure. Special details include a JJJJound embroidery on the left side, authentic contrast threads, JJJJound beige label on the back strap, ecru sweatband and a co-branded label on the interior.
LEVI’S® x JJJJOUND TOTE
A maximalist expression of JJJJound’s classic bag, this all-red tote is offered in heavy weight canvas and elevated with classic copper hardware, a branded plaque, and printed JJJJound logo stamp.
