At Castle Dome’s Hull Mine near Yuma, Arizona, the discovery of several historic pairs of Levi’s®, each over a century old, paints a vivid, tangible portrait of the Old West — and the miners and laborers whose hard work built the American frontier.

This National Coming Out Day, Unlabeled has invited 8 LGBTQI+ icons from across Europe to talk about their coming-out, and why allies are so important to the LGBTQI+ community.

Few things are made to last forever. Your Levi’s® are one of them. Step into our blue safe, deep in the Archives, to discover how “Built to Last” is more than just a slogan.

Like your favorite pair of worn-in jeans, Levi’s® and the Grateful Dead are a natural fit. Legendary guitarist and founding member of the Grateful Dead, Bob Weir, talks about the shared values of authenticity and creative collaboration.

Check out this behind-the-scenes tour and explore the Levi’s® Archives with Tracey Panek, the Archives Director.

A fresh take on vintage designs–this collection revives the band’s most sought-after vintage tees, straight from the ’90s.

The most beloved and iconic blur tees are back—crafted with signature logos,timeless album art and classic vintage details that defined an era.

Levi’s® and Denim Tears return for a fourth season to continue to honor the history and heritage on the Black American experience.

Levi’s® and BE@RBRICK join forces once again for a new collection celebrating Levi’s® rich heritage.

Levi’s® and UNDERCOVER join forces once again for a new collection, blending UNDERCOVER’s bold aesthetic with timeless Levi’s® staples to celebrate the 35th anniversary of Jun Takahashi’s epochal label.

We’re going for another lap with McLaren Racing as we unveil our second collection with the racing icon. Evolving from vintage-inspired pieces, this drop is fueled by modern silhouettes and streetwear-ready separates, like bold graphic tees and oversized hoodies, but all with undeniable McLaren Racing style.

Levi’s® and END. come together for a new collection titled “Mount Rambler.” The six-piece capsule draws inspiration from mountainous landscapes and the ramblers who have long hiked, explored, and immersed themselves in these terrains.

Gear up for a thrilling combination of speed and style as Levi's® and McLaren Racing hit the track together for the first time. Two icons, one race-ready collection designed to represent the pinnacle of heritage and innovation with limited edition jackets, jumpsuits, 501® jeans and more.

Get to know Levi's® Summer Fabrics to stay cool and comfortable, no matter the temperature. Update your summer wardrobe with lightweight styles for the new season.

Looking for linen inspo? Get the lowdown on linen with our top tips for styling linen, no matter the season. Discover linen trousers, tops and super light denim.

Meet classic chinos with a twist. Inspired by activewear, stay ready for anything in high-stretch, moisture-wicking Tech Series pants.

Check out this Levi's® summer dresses guide to find out how to pick your perfect summer dress for this season. Find the right length and color for you.

To mark the arrival of our latest Spring collection, Levi’s® took over Copenhagen with an XL-sized denim celebration, embracing Scandi style fashion.

Check out Levi's® guide on spring clothing essentials to always have in your wardrobe. From wide-leg jeans to dresses, find out what to wear in spring.

Explore the workwear trend with our utility fashion guide. Shop menswear inspired by classic workwear, featuring 501® Jeans, utility vests, and jackets.

Still think relaxed and loose jeans are the same? Learn the differences between these two iconic cuts in our collection and how to style them.

And when, and why.

Spread cheer not trash with our DIY Zero Waste Gift Wrap.

Keep your old Levi’s® growing strong with our DIY hanging plant holder.

Revive your light-colored garments with our DIY Tint Dip process.

Create a bleached splatter pattern with the help of our tailor.

Check out Jen Sharkey's latest tutorial on the Levi's blog. Learn how to give your favourite jeans a raw hem in a flash!

Our tailor teaches you how to stitch a floral design on denim.

Tailor Jen Sharkey shows you how to darn a hole.

Our R&D lab is back with another season of fresh fits and new innovations that you can feel good about. From thoughtful sourcing methods and Worker Well-being efforts to our mission for greater circularity and recyclability, we’re forever finding new ways to improve our clothes—and it all goes down in our Levi’s® Wellthread® research and development (a.k.a. dream) lab.

Distressed denim is a timeless trend, and perfect for giving an old pair of jeans a DIY makeover. Find out how to distress jeans from the experts here.

Our clothes are only as good as the resources that go into them. That’s why we carefully craft each and every WellThread® product with an eye towards the future, in pursuit of four main design principles.

An in-depth look at our 551™ Z Authentic Straight and its new friend: the crop.

And when, and why.

La compositora y cantante Rigoberta Bandini alter ego de Paula Ribó, presenta los nuevos looks de nuestra colección llenando de positividad la temporada.

Our Red Tab™ Ambassadors get together for their last trip, this time in the unique island of Ibiza, where they will be chasing the sun.

Join them in their journey as they explore the Levi's® Archives Exhibition, uncover the city's hidden gems, savor the finest Italian cuisine, and create unforgettable memories together.

Introducing our Pride 2023 cast: six inspiring LGBTQ+ individuals from around the globe and across the spectrum of self-expression. What do they all have in common? Living as their most authentic selves and helping others do the same.

Activism doesn’t just look like leading a protest. It’s serving your community through social work. Or that low-fi video that makes you feel a little less alone in the world. It’s Black, queer multimedia artist Corinne Smith, also known fondly by the moniker Critty Smitty. Alchemizing paint into moving explorations of joy in the midst of grief and loss, Corinne is a testament to the power of art as activism.

This season, we pay homage to the activists—past, present and future—speaking out for queer liberation and equal rights. One advocate on the forefront is Dr. Roger Kuhn, a Poarch Creek Two-Spirit Indigiqueer soma-cultural sex therapist and sexuality educator.

Activism doesn’t just look like leading a protest. It’s that low-fi video that makes you feel a little less alone in the world. It’s serving the community through social work. It’s sharing your story. It looks like each and every day you make the choice to dress true to your authentic self in a world that demands conformity. This Pride season, we pay homage to the activists—past, present and future—fighting for queer liberation and equal rights. And at the very forefront is living ancestor Cecilia Chung.

This Pride season, we pay homage to the activists—past, present and future—speaking out for LGBTQ+ liberation and equal rights. Sef Cavendish is an autistic writer, survivor of behavior conversion therapy, student and critic of Psychology and self-described gender anarchist encouraging folks to think and act beyond the oppressive systems that make up our world, whether they’re harmful narratives we’ve internalized or power structures from which we benefit.

We know getting involved might seem a little intimidating, so we sat down with five leaders in the LGBTQIA+ community to hear about how they’re approaching activism in their own unique ways.